– Our promise – The Perfect Experience
The Most Moving Experiences
The Perfect Experience is a logical translation of what our Superior Brand Performance will mean for our customers. In simple terms, we can tell our customers:
An encounter with the superior technologies in JVC products will change your world in an instant. With JVC, music and images are richer and more vivid than you've ever known --- putting the most moving experiences imaginable within your reach.
The thinking behind the JVC brand statement
To create truly moving experiences and provide total satisfaction for our customers
– Inspire people
– expanding the possibilities for creative expression
– Provide customer with the potential for personal enrichment
– Provide customers with a lifetime of satisfaction
*A brand statement
– Expresses a company business vision, its attitude and the value that it promises to uphold.
– Explains a company's goals and strategies to its customers in a away they will easily understand.
– Is a credo that unites all employees in their efforts to build the brand.